Brand Design
Nordic Simplicity
· Everyday Adventure
Creative Design
Creative Direction
AI Photo Direction
Product Design
UI/UX Design
User Flows and Design System
Kiva
Kiva is a conceptual mobile app and brand identity designed to support and inspire a life spent outdoors. Focused on the unique relationship between people and nature in the Nordic region, Kiva blends modern digital tools with timeless design principles rooted in simplicity, functionality, and respect for the wild.
The name Kiva is derived from the Finnish word for “nice” or “pleasant,” reflecting the brand’s goal: to make outdoor exploration feel approachable, rewarding, and effortlessly integrated into everyday life. It’s short, inviting, and easy to remember—perfect for a brand that lives both on the trail and in your pocket.
Anton Wiklund
Art Director UX/UI Designer
Visual Identity & Brand Direction
Kiva’s identity is grounded in Nordic aesthetics: minimal, functional, and quietly beautiful. The design system draws from earthy tones, modular iconography, and tactile, gear-inspired textures.
Lifestyle photography and product visuals reflect real moments in Nordic nature—open meadows, pine forests, cold mountain air. Every visual touchpoint reinforces the brand’s values: simplicity, exploration, and respect for nature.
Role: Concept Design, UI/UX, Visual Identity
Tools: Figma, Photoshop, Kling AI
Brand Pillars: Nordic Simplicity · Intentional Design · Everyday Adventure