AuraStream is a conceptual product exploring how curated ambient soundscapes could enhance physical business environments such as cafés, hotels, and co-working spaces. The project focuses on how sound can be intentionally designed to influence atmosphere, shape customer perception, and support different moods throughout the day.
I developed the concept from the ground up and created a fully interactive prototype. This included defining the user experience, designing the interface, and structuring how businesses might browse, select, and schedule audio environments. The work emphasizes clarity, ease of use, and mood-driven interaction, demonstrating a potential solution rather than a live product.
“I designed AuraStream to make music streaming feel invisible—creating a seamless experience where sound naturally adapts to the atmosphere instead of competing with it.” – Anton Wiklund
During the ideation and concept phase of AuraStream, I explored how existing music platforms approach discovery, mood, and playback experiences. I looked closely at apps like Spotify and Soundtrack Your Brand to understand how users interact with curated audio, while identifying opportunities to design specifically for physical environments rather than individual listening.
“This would completely change how cafés and hotels think about music. It feels more like designing a mood than just streaming songs.”
